Most PPC Agencies Are Burning Your Money
Here's what actually happens at most agencies: some junior employee who barely understands your trade sets up a generic campaign, picks broad keywords, and lets it run on autopilot. Your cost per lead is sky-high. Half your clicks are junk. And nobody can tell you where the money went.
Meanwhile, you're paying $2k–$5k a month in management fees on top of your ad spend — and your phone still isn't ringing enough to justify it. The truly nasty part: PPC alone is a treadmill. Pair it with real Local SEO and AI SEO for the trades and the same budget produces 2-3x the booked jobs.
That's not PPC management. That's a money pit.
Here's What We Actually Do
No autopilot. No generic campaigns. Here's the exact playbook we run to make every dollar of your ad spend count.
Tight Targeting
You only pay for homeowners who actually need your service — not random clicks from people browsing or competitors spying.
Aggressive CPL Management
We constantly test ad copy, audiences, and bids to drive your cost per lead down month after month.
Strong Remarketing Campaigns
Most leads don't convert the first time. We follow up with smart remarketing so you don't lose warm leads.
Negative Keyword Management
We block tire-kickers, wrong clicks, and irrelevant searches so you stop wasting money on people who will never hire you.
Clear Monthly Reporting
Real numbers — leads, cost per lead, return on ad spend. Not vanity metrics like impressions and clicks that mean nothing.
Personally Managed by Me
Your account won't be handed off to some junior employee who barely knows what PPC is. I manage it myself.
Why Most Contractors Fail With PPC
It's not that PPC doesn't work. It's that most agencies set it up wrong and never fix it. Here's what kills your results:
Bad Targeting
They run broad campaigns that show your ads to people three cities away who will never call you.
Poor Landing Pages
They send traffic to your homepage instead of a conversion-optimized landing page — exactly the kind of pages built into every site on the web design page. Leads slip through the cracks.
No Testing
They set it and forget it. No A/B testing, no optimization, no improvement. Your CPL stays high forever.
We fix all of this. Every single one.
What Happens When You Run Real PPC
HVAC company dropped their cost per lead from $92 to $31
Handyman generated 87 extra jobs in 60 days
Plumber achieved 6.8x return on ad spend
Roofer cut wasted ad spend by 62% while increasing leads