The Only SEO Who's Actually Run a Trades Company.
I've been doing SEO since 2003. Then in 2019, a plumbing & HVAC company I was doing SEO for asked me to run the whole thing. I did — and grew it into a multimillion-dollar operation. That's why I know your customers, your keywords, and your business better than any agency ever will.
My Story — and Why It Matters to You
I started doing SEO in 2003 — back when ranking pages meant actually understanding how search worked, not pushing buttons in a dashboard. My first client was a medical supply company. I got them multiple first-page rankings, the phone started ringing, and they eventually sold the business on the back of the digital foundation I built.
From there I ran my own SEO Company, worked with clients across the US and UK, and got published in Moz, Search Engine Journal, ACHR News, The Startup Magazine, and Social Media Sun. I've also spoken at local SEO events around Southern California. SEO is the craft I've worked at every single day for two decades.
But the thing that really changed everything happened in 2019.
In 2019, I Stopped Being "Just the SEO Guy."
A plumbing & HVAC company I'd been doing SEO for asked me to come in and run the company. Not consult. Not advise. Actually run it.
So I did. I sat in on the dispatch calls. I dealt with the techs, the trucks, the price books, the call center, the reviews, the angry customers, the payroll, and the slow weeks where the phone needed to ring or people didn't get paid. I helped grow it from $1.8M to $6M in revenue.
That experience is why this site exists. Most SEOs have never set foot inside a trades business. I've operated one. I know what a real lead looks like, what your customers are actually typing into Google at 9pm on a Sunday, and what kind of jobs make you money vs. waste a truck roll.
Why Working With Me Is Different
I've Actually Run a Trades Company
Plumbing & HVAC, $1.8M to $6M. I've sat in the seat your customers expect you to sit in. No other SEO can say that.
I Do the Work. Me.
No junior account managers. No overseas outsourcing. No agency middlemen. You hire me, you get me — strategy, execution, all of it.
Published & Respected
Bylined in Moz, Search Engine Journal, and ACHR News (a real trade publication). Spoken at SoCal local SEO events. I'm not learning on your dime.
I Speak Operator, Not Agency
I care about booked jobs, average ticket, and which campaigns actually pay for themselves. Not impressions, not 'engagement,' not 40-page PDFs.
What I Do Today
I work with a small number of home service businesses at a time — plumbers, HVAC, electricians, roofers, garage door, pest control, landscaping, painters, handymen, locksmiths, pool service, and house cleaning. The focus is Local SEO, AI SEO, web design that converts, and PPC that doesn't bleed money.
If that sounds like what you've been looking for, email me directly. You'll be talking to the guy doing the work — not a sales rep.