What actually worked for real plumbing, HVAC, roofing, and electrical shops I've helped. The keywords I targeted, the changes I made, and the calls that showed up in the phone log.
A Las Vegas HVAC shop was stuck on warranty work and a couple of property managers. Here's how I rebuilt their site, ran the local SEO play across North Las Vegas and Summerlin, and turned on the no-cool-air calls every Vegas HVAC owner wants.
A San Bernardino plumbing company wanted growth in Riverside and Corona. Instead of dumping money into Google Ads, I had them open a $1,000 satellite office in Riverside. Here's the full local SEO play and the math on why it beats PPC.
A San Jose plumbing shop went from a trickle of leads to a 700% lift in calls. Here's the full stack I ran: new site, on-page SEO, NAP cleanup, GBP, local links, brand mentions for AEO, and schema.
A real Austin plumber went from 5 calls a day to 15 in about five months. Here's the exact leak-detection SEO play I ran, what I changed on the site, and what showed up in the phone log.
A practical guide for HVAC owners on how to get cited in Google AI Overviews, ChatGPT, and Perplexity. Brand mentions, reviews, Reddit, LinkedIn, off-site posts, and the AEO work most agencies still aren't doing.
