If your SEO agency doesn't have an AI Search plan, they're burning your money.
Google AI Overviews now eat the top of nearly every search a homeowner makes. ChatGPT, Perplexity, and Gemini are quietly recommending specific local businesses every single day. If your agency is still running the same 2019 playbook — backlinks, keyword sprinkling, "monthly blog post" — they are losing the war and sending you the invoice anyway.
Most SEO companies don't even mention AI Search to their clients. Not because it doesn't matter — because they have no idea how to do it. Easier to stay quiet and hope you don't notice your traffic getting compressed by an AI summary you weren't cited in.
- No schema markup tuned for AI Overviews or ChatGPT citations
- No FAQ content written the way real buyers ask AI engines
- No tracking on what Google AI Overviews and Perplexity are actually showing
- No entity, author, or E-E-A-T work that AI models weigh before recommending you
We are the AI SEO experts for the trades. Everyone else is still pretending it's 2019.
The Truth Most SEO Companies Don't Want You to See
Most SEO agencies promise the moon, charge you $1k–$3k/month, and then disappear — or send you pretty reports with zero new leads. You deserve better.
Sound familiar?
They locked you into a 12-month contract and ghosted you after month 2.
They charged $3k/month and all you got was a fancy PDF with "impressions" and "clicks" — but zero new calls.
They "built" you a website that looks like it's from 2009 and ranks for nothing.
They promised page 1 in 30 days. Spoiler: it didn't happen.
If any of that hits home — keep reading.
We Only Work With Home Service Companies
Plumbers. Electricians. HVAC. Handymen. Roofers. That's it. No dentists. No lawyers. No restaurants. No retail. Just trades. And unlike most SEO companies, we only work with one company per trade per city. It still blows my mind that some agencies will take on 3 or 4 plumbers in the same city and call it "SEO strategy." We don't do that here.
No Fluff. Just Results.
No Long Contracts
Month-to-month. You stay because it works, not because you're trapped.
No Vanity Reports
We report on leads, calls, and booked jobs — not impressions and clicks.
No "Page 1 in 30 Days" Lies
Real SEO takes time. We'll be honest about timelines from day one.
We Eat What We Kill
Our success is tied to yours. More calls and jobs for you = we keep working together.
Transparent Monthly Reporting
Plain-English reports you can actually understand. No jargon. No fluff.
Real Results From Real Trades
We don't hide behind vanity metrics. Here are actual numbers from home service businesses we've worked with.
General Contractor
Boise, ID
Went from 8 leads/month to 35+ with local SEO and Google Business Profile optimization.
HVAC Company
Corona, CA
Dominated the local map pack and organic results for high-intent HVAC keywords.
HVAC
Las Vegas, NV
Invested $2k/month in SEO, generated over $24k in new jobs monthly within 6 months.
Roofer
Fairfax, VA
From nearly invisible online to 89 inbound calls/month from Google alone.
How We Actually Do SEO (No-BS Process)
Fix Your Foundation
We audit and fix your website's technical SEO, speed, and mobile experience so Google actually wants to rank you.
Dominate Local Map Pack & Google
We optimize your Google Business Profile, build local citations, and get you into the 3-pack where buyers are clicking.
Build Content That Actually Ranks
We create service pages and blog content targeting the exact keywords your customers are searching for.
Turn Traffic Into Booked Jobs
More traffic is useless without conversions. We optimize your site to turn visitors into phone calls and form fills.
Monthly Review — No Fluff
Every month you get a plain-English report with real numbers: leads, calls, rankings, revenue impact.
Contractors Who Got Screwed… Then Fixed It
"Before working with Stuart, I was frustrated, having wasted $6K between web design and SEO that got me ZERO results. On top of that, my Google Business Profile got suspended. Stuart created me an awesome new website and got my Google Business Profile reinstated. Now I'm getting leads from multiple nearby cities."
Aaron W.
Handyman Services, Clementon NJ
"Stuart got several of our pages to the first page of Google in just a few months. We've seen a solid increase in traffic and new bookings since then. Our last SEO company wasted thousands and delivered almost nothing. Stuart communicates great and is always available. Highly recommend them."
Amy H.
House Cleaning, Pasadena CA
"My last SEO company locked me into a year-long contract and delivered almost nothing. Stu and the team at Blue Collar SEO Expert completely turned my marketing around. They got our HVAC leads down to just $17 per lead, which kept my guys busy with steady work all season long."
Brian H.
Plumbing & HVAC, Santa Clarita CA